Yahoo Finance
BMW solidified its position as the top-selling luxury automaker in the U.S.
with strong second-quarter sales, a result that comes as many rivals experienced declines.
The timing of BMW's impressive quarter is important.
One of the brand's largest markets, China, has gone in the opposite direction in 2026, forcing BMW (BMWYY) to revise its outlook for the year.
demand can't fully offsetthe China slowdown, the growth in U.S.
sales gives BMW a resilient and profitable market it can rely on.
It's also a source of stability at a time when rivals like Mercedes-Benz, Lexus, and Audi have seen sales slide.
Excluding the smaller Mini brand, BMW sold 102,713 vehicles in the U.S.
in Q2, a healthy year-over-year increase of 13%.
First-half sales reached 186,944 units, up by 4.7%.
103,257 of those models were larger, more expensive SUVs.
These are some of the brand's most profitable models, led by the X5, with 41,554 sales in the first half.
| Product | Price | Change |
|---|---|---|
| Brent Crude | $102.14/bbl | +0.34% |
| WTI Crude | $96.90/bbl | +0.21% |
| EN590 Diesel | $846/MT | +0.18% |
| Jet Fuel A-1 | $1090/MT | +0.55% |
| Mazut M100 | $450/MT | -0.15% |
| Bitumen 60/70 | $470/MT | +0.08% |
| Sulphur Gran 99.5% | $470/MT | -0.44% |
| Urea 46% Gran | $650/MT | +1.12% |
| NPK 16-16-16 | $460/MT | -0.28% |
| Nat Gas TTF | $15.42/MMBtu | +0.92% |
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