Yahoo Finance
SoFi Technologies (SOFI) just gave investors a reason to pay attention, and it has nothing to do with loans or interest rates.
It comes down to a single membership product that is growing faster than almost anyone expected.
The fintech company posted a blowout second quarter, but buried inside the numbers was a bold prediction from CEO Anthony Noto about where a new premium membership tier called "SoFi Plus" is headed.
If he is right, it could reshape how investors think about the fintech stock.
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Subscribe today! Here is what happened and why it matters for anyone watching SOFI stock.
SoFi relaunched its premium membership program, SoFi Plus, at the start of the second quarter of 2026 with upgraded perks across its products.
For instance, members who sign up get benefits like 4.5% interest on SoFi Money and a 1% match on SoFi Invest contributions, all bundled into one paid subscription.
In just one quarter, SoFi surpassed 200,000 paid subscribers, Noto said.
That works out to more than $24 million in annualized revenue, and most of that growth came from existing SoFi members choosing to upgrade rather than brand new customers.
Now Noto is setting his sights much higher.
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