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The fast-food fried chicken space has several contenders vying for the throne.
Chick-fil-A has been a market leader, but Popeyes has competed with its once-viral chicken sandwich, while Raising Cane's has grown quickly, fueled by its cult fanbase and simple menu.
It's an incredibly competitive space where it's hard to differentiate your product.
The chicken category increased 5.3% in 2025, down from 9.1% in 2024 and more than 12% in 2023, according to Technomic data shared withNation's Restaurant News.
"Last year, the category was especially impacted by slowing momentum for the biggest players.
Chick-fil-A's sales grew 5.2% year-over-year, compared to 5.4% in 2024, for instance," NRN reported.
Two of the biggest names in the space actually saw sales drop.
"Popeyes' sales fell 0.5% in 2025, versus 3.9% growth in 2024.
KFC had a tough 2025, with sales down 4.6%, while in 2024, its sales were down 5.2%," the data showed.
That's a significant drop over a two-year period for KFC, which may explain why the chain has been closing stores.
While much of the attention has been focused on KFC's former sister brand, Pizza Hut, which was sold by Yum Brands in June, the chicken brand has also been struggling, but it has shown signs of a significant turnaround.
"KFC delivered 6% system sales growth driven by 7% unit growth and 2% same-store sales growth.
| Product | Price | Change |
|---|---|---|
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| WTI Crude | $96.90/bbl | +0.21% |
| EN590 Diesel | $846/MT | +0.18% |
| Jet Fuel A-1 | $1090/MT | +0.55% |
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| Urea 46% Gran | $650/MT | +1.12% |
| NPK 16-16-16 | $460/MT | -0.28% |
| Nat Gas TTF | $15.42/MMBtu | +0.92% |
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