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Kevin O'Leary has built a career preaching disciplined investing, but one of his most emotional purchases wasn't a stock, a business or even a piece of real estate.
Jeff Bezos backs a platform that lets anyone invest in rental homes for as little as $100 —6 ways to build wealth like a landlord without actually being one JPMorgan still sees gold hitting $5,000/oz by Q4 — and savvy investors are protecting their wealth with a tax-advantaged Gold IRA.Learn more with a free guidefrom Priority Gold The tax breaks in Trump's 'big beautiful bill' expire after 2028 — and experts say most people won't act in time.What to do before the window closes Speaking with Money News Network (1), theShark Tankinvestor recounted his years-long pursuit of one of the Swiss watchmaker's rarest timepieces, the off-catalog Rolex Daytona (2), which he called the "Mystical Beast." O'Leary's love of timepieces is well-known, and he once claimed "the watch market beat the S&P now for the eighth year in a row" at a Benzinga event in 2023 (3).
Since then, his appreciation and his collection have only grown.
"Grown men weep just looking at pictures of this Mystical Beast," O'Leary said.
Begged." According to O'Leary, Rolex eventually summoned him to a private viewing in Los Angeles before the Academy Awards, where employees and local dealers gathered around the watch.
"The entire Rolex staff had never seen it," he said.
When asked whether he cried after finally receiving the watch, O'Leary didn't hesitate.
Do you know how many people have that piece? Maybe nobody." Ultra-rare luxury watches have become a legitimate collectible asset class, with some coveted Rolex models appreciating dramatically over time.
The luxury watches industry, preowned or not, is a $75 billion market as of 2023 (4).
The secondary market then stagnated for about 3-years, according to Fortune (5).
However, in the last year, this market is up about 9.2% as of early August, based on data from WatchChart's overall market index (6).
| Product | Price | Change |
|---|---|---|
| Brent Crude | $102.14/bbl | +0.34% |
| WTI Crude | $96.90/bbl | +0.21% |
| EN590 Diesel | $846/MT | +0.18% |
| Jet Fuel A-1 | $1090/MT | +0.55% |
| Mazut M100 | $450/MT | -0.15% |
| Bitumen 60/70 | $470/MT | +0.08% |
| Sulphur Gran 99.5% | $470/MT | -0.44% |
| Urea 46% Gran | $650/MT | +1.12% |
| NPK 16-16-16 | $460/MT | -0.28% |
| Nat Gas TTF | $15.42/MMBtu | +0.92% |
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