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When you operate a business, it costs you money to not be open.
You still pay rent and utilities, even when you're closed.
Because of that, back in my days as a toy store general manager, I tried very hard to keep the store open profitably as much as possible.
That meant not just opening the doors more, but also finding an audience for those dayparts.
On Friday nights, for example, we kept part of the store open for people to play Magic: The Gathering.
That meant paying someone to officiate the games and having a cashier to sell candy and snacks.
We easily sold enough food and drinks to make the time profitable, offsetting the added employee and utility costs.
During Christmas season, we opened two hours earlier most days, and on Easter, I opened by myself, selling a few thousand dollars worth of items, mostly to older customers with nowhere to go.
And although it would make no sense for us to be open late at night or early in the morning, I tried hard to maximize our hours while balancing costs.
That same basic calculation helps explain why breakfast can be attractive to a restaurant chain.
Wendy's began offering breakfast nationally in May 2020, giving its restaurants a way to generate sales during hours when many locations had previously been closed.
Those efforts initially showed promise, but the numbers have fallen, and now the company has quietly dropped breakfast at a number of restaurants, cutting back hours at others.
| Product | Price | Change |
|---|---|---|
| Brent Crude | $102.14/bbl | +0.34% |
| WTI Crude | $96.90/bbl | +0.21% |
| EN590 Diesel | $846/MT | +0.18% |
| Jet Fuel A-1 | $1090/MT | +0.55% |
| Mazut M100 | $450/MT | -0.15% |
| Bitumen 60/70 | $470/MT | +0.08% |
| Sulphur Gran 99.5% | $470/MT | -0.44% |
| Urea 46% Gran | $650/MT | +1.12% |
| NPK 16-16-16 | $460/MT | -0.28% |
| Nat Gas TTF | $15.42/MMBtu | +0.92% |
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